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| SS Racing/ASI LIMITED Announce New Marketing Partner |
Delair, NJ Friday January 26, 2007 - SS Racing Announced today that Aluminum Shapes, LLC has joined the team as a new marketing partner and sponsor. Aluminum Shapes, LLC will be displayed on all SS Racing team cars to include drivers, Sean Murphy, Butch Miller and Gary Schalmo. The team is proud to represent Aluminum Shapes throughout the 2007 season where the company will ride along in the ASA Late Model Series and select NASCAR Craftsman Truck events. Using the race team as a marketing platform, ASI LIMITED, a National Building Enclosure Specialist and ornamental manufacturer based in Indianapolis, Ind. has developed strategic alliances to add value to their business, while growing the business of the marketing partners. "The racing program is a platform for networking and business to business relationship development,” said Ken Smith, President of ASI LIMITED and SS Racing. “ASI Limited as well as other motorsports customers have developed millions in new business and established a basis for the growth of their business through racing.” “Branding on the track is merely a benefit of the program, not the basis. Quantifying sales growth is the key for all of us," added Smith. It will be the first time Aluminum Shapes has participated in motorsports. But knowledge of the race track isn’t what Steven Fleisher, Executive Vice President, Manufacturing sees as the value of the program. “It’s a platform that makes good business sense to us,” said Fleisher. “We are very excited to join this program and be part of such an exciting sport.” “I’ve tried to watch racing before, but didn’t really have anyone to root for. Now we can follow our team throughout the year,” added Fleisher. “This is going to be fun and productive.” Stay tuned to www.SSRacingOnline.com for all the latest news and results. Aluminum Shapes, LLC is an aluminum extruder with a complete range of capabilities at a single plant location, principally serving the transportation, distribution, construction and architectural industries. It is our mission to provide all of our customers with on-time delivery of products that meet or exceed their expectations, at market prices. This will be achieved and sustained through the use of an aggressive continuous improvement program focused upon lean manufacturing techniques, total quality management and the empowerment and accountability of all our employees. www.shapesllc.com PR/Media Contact: Shawn Stewart shawn@racingsolution.net 704-658-7265 |
